Cross-cultural consumer behaviour towards downloading music files off the Internet.

The study hopes to give marketers more insight into the downloading tendency of a consumer across different cultures and also the managerial implications for the music companies that are currently facing threats from this new trend of downloading music files off the Internet.

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Bibliographic Details
Main Authors: Chin, Marianne Chui Li., Ng, Tse Ting.
Other Authors: Simmons, Lee Chadwick
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8585
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Institution: Nanyang Technological University
Description
Summary:The study hopes to give marketers more insight into the downloading tendency of a consumer across different cultures and also the managerial implications for the music companies that are currently facing threats from this new trend of downloading music files off the Internet.