Cross-cultural consumer behaviour towards downloading music files off the Internet.
The study hopes to give marketers more insight into the downloading tendency of a consumer across different cultures and also the managerial implications for the music companies that are currently facing threats from this new trend of downloading music files off the Internet.
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Main Authors: | Chin, Marianne Chui Li., Ng, Tse Ting. |
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Other Authors: | Simmons, Lee Chadwick |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/8585 |
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Institution: | Nanyang Technological University |
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