Cross-cultural consumer behaviour towards downloading music files off the Internet.

The study hopes to give marketers more insight into the downloading tendency of a consumer across different cultures and also the managerial implications for the music companies that are currently facing threats from this new trend of downloading music files off the Internet.

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Bibliographic Details
Main Authors:	Chin, Marianne Chui Li., Ng, Tse Ting.
Other Authors:	Simmons, Lee Chadwick
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/8585
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8585
record_format	dspace
spelling	sg-ntu-dr.10356-85852023-05-19T07:23:10Z Cross-cultural consumer behaviour towards downloading music files off the Internet. Chin, Marianne Chui Li. Ng, Tse Ting. Simmons, Lee Chadwick Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The study hopes to give marketers more insight into the downloading tendency of a consumer across different cultures and also the managerial implications for the music companies that are currently facing threats from this new trend of downloading music files off the Internet. 2008-09-24T07:22:53Z 2008-09-24T07:22:53Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8585 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chin, Marianne Chui Li. Ng, Tse Ting. Cross-cultural consumer behaviour towards downloading music files off the Internet.
description	The study hopes to give marketers more insight into the downloading tendency of a consumer across different cultures and also the managerial implications for the music companies that are currently facing threats from this new trend of downloading music files off the Internet.
author2	Simmons, Lee Chadwick
author_facet	Simmons, Lee Chadwick Chin, Marianne Chui Li. Ng, Tse Ting.
format	Final Year Project
author	Chin, Marianne Chui Li. Ng, Tse Ting.
author_sort	Chin, Marianne Chui Li.
title	Cross-cultural consumer behaviour towards downloading music files off the Internet.
title_short	Cross-cultural consumer behaviour towards downloading music files off the Internet.
title_full	Cross-cultural consumer behaviour towards downloading music files off the Internet.
title_fullStr	Cross-cultural consumer behaviour towards downloading music files off the Internet.
title_full_unstemmed	Cross-cultural consumer behaviour towards downloading music files off the Internet.
title_sort	cross-cultural consumer behaviour towards downloading music files off the internet.
publishDate	2008
url	http://hdl.handle.net/10356/8585
_version_	1772827084317523968

Cross-cultural consumer behaviour towards downloading music files off the Internet.

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