Believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and Internet sources.

Determination of whether the credibility of a source (online / offline) is related to its brand namei.e. no signficant difference between online and offline sources with a strong brand name and vice versa.

Saved in:

Bibliographic Details
Main Authors:	Koh, Pauline Wee Yan., Lim, Shannon Wan Yee., Liow, May Charn.
Other Authors:	Marshall, Roger
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Advertising method
Online Access:	http://hdl.handle.net/10356/8691
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8691
record_format	dspace
spelling	sg-ntu-dr.10356-86912023-05-19T06:16:18Z Believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and Internet sources. Koh, Pauline Wee Yan. Lim, Shannon Wan Yee. Liow, May Charn. Marshall, Roger Nanyang Business School DRNTU::Business::Advertising::Advertising method Determination of whether the credibility of a source (online / offline) is related to its brand namei.e. no signficant difference between online and offline sources with a strong brand name and vice versa. 2008-09-24T07:23:58Z 2008-09-24T07:23:58Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8691 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Advertising method
spellingShingle	DRNTU::Business::Advertising::Advertising method Koh, Pauline Wee Yan. Lim, Shannon Wan Yee. Liow, May Charn. Believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and Internet sources.
description	Determination of whether the credibility of a source (online / offline) is related to its brand namei.e. no signficant difference between online and offline sources with a strong brand name and vice versa.
author2	Marshall, Roger
author_facet	Marshall, Roger Koh, Pauline Wee Yan. Lim, Shannon Wan Yee. Liow, May Charn.
format	Final Year Project
author	Koh, Pauline Wee Yan. Lim, Shannon Wan Yee. Liow, May Charn.
author_sort	Koh, Pauline Wee Yan.
title	Believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and Internet sources.
title_short	Believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and Internet sources.
title_full	Believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and Internet sources.
title_fullStr	Believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and Internet sources.
title_full_unstemmed	Believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and Internet sources.
title_sort	believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and internet sources.
publishDate	2008
url	http://hdl.handle.net/10356/8691
_version_	1770565505309999104

Believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and Internet sources.

Similar Items