Believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and Internet sources.
Determination of whether the credibility of a source (online / offline) is related to its brand namei.e. no signficant difference between online and offline sources with a strong brand name and vice versa.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8691 |
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| Institution: | Nanyang Technological University |