Failure of dotcoms : a marketing mix perspective.

Using the marketing mix, the authors of this study synthesise extant knowledge on the subject to give a richer insight into the failures. Various theories and concepts from related books and articles are also applied to extend upon the framework. Broad issues relating to bad business models and poor...

Full description

Saved in:

Bibliographic Details
Main Authors:	Ng, Yang Yee., Tan, Meow Kheng.
Other Authors:	Li, Michael Zhi-Feng
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/8695
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8695
record_format	dspace
spelling	sg-ntu-dr.10356-86952023-05-19T06:09:02Z Failure of dotcoms : a marketing mix perspective. Ng, Yang Yee. Tan, Meow Kheng. Li, Michael Zhi-Feng Nanyang Business School DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing Using the marketing mix, the authors of this study synthesise extant knowledge on the subject to give a richer insight into the failures. Various theories and concepts from related books and articles are also applied to extend upon the framework. Broad issues relating to bad business models and poor fund management are broken down and probed in each of the four P’s (Product, Price, Place, Promotion). 2008-09-24T07:24:00Z 2008-09-24T07:24:00Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8695 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing Ng, Yang Yee. Tan, Meow Kheng. Failure of dotcoms : a marketing mix perspective.
description	Using the marketing mix, the authors of this study synthesise extant knowledge on the subject to give a richer insight into the failures. Various theories and concepts from related books and articles are also applied to extend upon the framework. Broad issues relating to bad business models and poor fund management are broken down and probed in each of the four P’s (Product, Price, Place, Promotion).
author2	Li, Michael Zhi-Feng
author_facet	Li, Michael Zhi-Feng Ng, Yang Yee. Tan, Meow Kheng.
format	Final Year Project
author	Ng, Yang Yee. Tan, Meow Kheng.
author_sort	Ng, Yang Yee.
title	Failure of dotcoms : a marketing mix perspective.
title_short	Failure of dotcoms : a marketing mix perspective.
title_full	Failure of dotcoms : a marketing mix perspective.
title_fullStr	Failure of dotcoms : a marketing mix perspective.
title_full_unstemmed	Failure of dotcoms : a marketing mix perspective.
title_sort	failure of dotcoms : a marketing mix perspective.
publishDate	2008
url	http://hdl.handle.net/10356/8695
_version_	1770565180882681856

Failure of dotcoms : a marketing mix perspective.

Similar Items