Communication via external e-mail and online ordering by food caterers in Singapore.
This research investigates the implications of B2C e-commerce, specifically the corporate website, online ordering and external e-mail, on local food caterers’ operations and their relationship with customers. The caterers are also given recommendations on how to use online communications to their a...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8717 |
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| Institution: | Nanyang Technological University |
| Summary: | This research investigates the implications of B2C e-commerce, specifically the corporate website, online ordering and external e-mail, on local food caterers’ operations and their relationship with customers. The caterers are also given recommendations on how to use online communications to their advantage. |
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