Communication via external e-mail and online ordering by food caterers in Singapore.

• Main Authors: Lim, Jean., Lim, Siew Fong., Poon, Sook Funn.
• Other Authors: Wachob, Phyllis
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Communication
• Online Access: http://hdl.handle.net/10356/8717
• Institution: Nanyang Technological University

This research investigates the implications of B2C e-commerce, specifically the corporate website, online ordering and external e-mail, on local food caterers’ operations and their relationship with customers. The caterers are also given recommendations on how to use online communications to their a...