Exploratory study of retail store image : a department store perspective.

Exploratory study of retail store image : a department store perspective.

This project explores the consumers' perceptions of store image of the major department stores in Singapore.

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Bibliographic Details
Main Authors: Fu, Xiaowei., Heng, Kia Mui., Teo, Loretta Beverly Yingling.
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/8726
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Institution: Nanyang Technological University
Description
Summary:This project explores the consumers' perceptions of store image of the major department stores in Singapore.

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