Exploratory study of retail store image : a department store perspective.

• Main Authors: Fu, Xiaowei., Heng, Kia Mui., Teo, Loretta Beverly Yingling.
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/8726
• Institution: Nanyang Technological University

This project explores the consumers' perceptions of store image of the major department stores in Singapore.