Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors.

Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors.

In our research, we attempt to examine whether there is a growing trend of increased individualism among the young Chinese in Singapore and how the collectivism-individualism dimension will affect their purchasing behaviors.

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Bibliographic Details
Main Authors: Koh, Gladys Ping Piing., Ng, Yee Leen., Yeo, Hui Sing.
Other Authors: Xia, Yang
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/8729
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8729
record_format dspace
spelling sg-ntu-dr.10356-87292023-05-19T05:41:37Z Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors. Koh, Gladys Ping Piing. Ng, Yee Leen. Yeo, Hui Sing. Xia, Yang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior In our research, we attempt to examine whether there is a growing trend of increased individualism among the young Chinese in Singapore and how the collectivism-individualism dimension will affect their purchasing behaviors. 2008-09-24T07:24:22Z 2008-09-24T07:24:22Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8729 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Koh, Gladys Ping Piing.
Ng, Yee Leen.
Yeo, Hui Sing.
Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors.
description In our research, we attempt to examine whether there is a growing trend of increased individualism among the young Chinese in Singapore and how the collectivism-individualism dimension will affect their purchasing behaviors.
author2 Xia, Yang
author_facet Xia, Yang
Koh, Gladys Ping Piing.
Ng, Yee Leen.
Yeo, Hui Sing.
format Final Year Project
author Koh, Gladys Ping Piing.
Ng, Yee Leen.
Yeo, Hui Sing.
author_sort Koh, Gladys Ping Piing.
title Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors.
title_short Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors.
title_full Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors.
title_fullStr Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors.
title_full_unstemmed Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors.
title_sort influence of collectivism-individualism on singapore's chinese youth purchasing behaviors.
publishDate 2008
url http://hdl.handle.net/10356/8729
_version_ 1770564702292672512

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