Marketing campaigns that increase sales : how to grow in declining markets

• Main Author: Ziegler, Marc.
• Other Authors: AMIC-Illert Workshop on Re-engineering the Newspaper for Competitive Advantage : Kuala Lumpur, Jun 8-9, 1995.
• Format: Conference or Workshop Item
• Published: 2008
• Subjects: DRNTU::Social sciences::Mass media::Media economics
• Online Access: https://hdl.handle.net/10356/87300; http://hdl.handle.net/10220/1333
• Institution: Nanyang Technological University