Principles of marketing and market research applications to newspaper management

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Bibliographic Details
Main Author: Ghosh, Sanjoy.
Other Authors: AMIC Workshop on Newspaper Circulation and Advertising Development : Dhaka, Sep 19-22, 1993.
Format: Conference or Workshop Item
Published: 2008
Subjects:
Online Access:https://hdl.handle.net/10356/100322
http://hdl.handle.net/10220/1342
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Institution: Nanyang Technological University