Principles of marketing and market research applications to newspaper management
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Main Author: | Ghosh, Sanjoy. |
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Other Authors: | AMIC Workshop on Newspaper Circulation and Advertising Development : Dhaka, Sep 19-22, 1993. |
Format: | Conference or Workshop Item |
Published: |
2008
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/100322 http://hdl.handle.net/10220/1342 |
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Institution: | Nanyang Technological University |
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