Principles of marketing and market research applications to newspaper management

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Bibliographic Details
Main Author:	Ghosh, Sanjoy.
Other Authors:	AMIC Workshop on Newspaper Circulation and Advertising Development : Dhaka, Sep 19-22, 1993.
Format:	Conference or Workshop Item
Published:	2008
Subjects:	DRNTU::Social sciences::Mass media::Media planning
Online Access:	https://hdl.handle.net/10356/100322 http://hdl.handle.net/10220/1342
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Institution:	Nanyang Technological University

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