Consumers' perception of canned food safety in Singapore.
Consumers’ perception of food safety is affected by many factors - brand/reputation of product, government regulation, newspaper reports,place of purchase, prior experience, product label and word of mouth advice. This study investigates which of the factors identified affect consumers’ perception a...
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2008
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sg-ntu-dr.10356-87382023-05-19T06:08:58Z Consumers' perception of canned food safety in Singapore. Ho, Chee Yong. Teng, Lena Huijin. Toh, Karin Kian Lin. Assafa Endeshaw Mohammed Nanyang Business School DRNTU::Business::General::Social aspects Consumers’ perception of food safety is affected by many factors - brand/reputation of product, government regulation, newspaper reports,place of purchase, prior experience, product label and word of mouth advice. This study investigates which of the factors identified affect consumers’ perception and which is most influential. 2008-09-24T07:24:28Z 2008-09-24T07:24:28Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8738 Nanyang Technological University application/pdf |
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DRNTU::Business::General::Social aspects Ho, Chee Yong. Teng, Lena Huijin. Toh, Karin Kian Lin. Consumers' perception of canned food safety in Singapore. |
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Consumers’ perception of food safety is affected by many factors - brand/reputation of product, government regulation, newspaper reports,place of purchase, prior experience, product label and word of mouth advice. This study investigates which of the factors identified affect consumers’ perception and which is most influential. |
author2 |
Assafa Endeshaw Mohammed |
author_facet |
Assafa Endeshaw Mohammed Ho, Chee Yong. Teng, Lena Huijin. Toh, Karin Kian Lin. |
format |
Final Year Project |
author |
Ho, Chee Yong. Teng, Lena Huijin. Toh, Karin Kian Lin. |
author_sort |
Ho, Chee Yong. |
title |
Consumers' perception of canned food safety in Singapore. |
title_short |
Consumers' perception of canned food safety in Singapore. |
title_full |
Consumers' perception of canned food safety in Singapore. |
title_fullStr |
Consumers' perception of canned food safety in Singapore. |
title_full_unstemmed |
Consumers' perception of canned food safety in Singapore. |
title_sort |
consumers' perception of canned food safety in singapore. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/8738 |
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1770565276083945472 |