Consumers' perception of canned food safety in Singapore.

• Main Authors: Ho, Chee Yong., Teng, Lena Huijin., Toh, Karin Kian Lin.
• Other Authors: Assafa Endeshaw Mohammed
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Social aspects
• Online Access: http://hdl.handle.net/10356/8738
• Institution: Nanyang Technological University

Consumers’ perception of food safety is affected by many factors - brand/reputation of product, government regulation, newspaper reports,place of purchase, prior experience, product label and word of mouth advice. This study investigates which of the factors identified affect consumers’ perception a...