What working women want: the effectiveness of advertising targetted at the working women's car and PDA markets.
This report seeks to determine the niche groups in this relatively large market, and how to target them. Through the undertaking of a research survey, we seek to uncover the features that will actually induce women into making a purchase of cars or PDAs.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8750 |
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| Institution: | Nanyang Technological University |
| Summary: | This report seeks to determine the niche groups in this relatively large market, and how to target them. Through the undertaking of a research survey, we seek to uncover the features that will actually induce women into making a purchase of cars or PDAs. |
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