What working women want: the effectiveness of advertising targetted at the working women's car and PDA markets.

This report seeks to determine the niche groups in this relatively large market, and how to target them. Through the undertaking of a research survey, we seek to uncover the features that will actually induce women into making a purchase of cars or PDAs.

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Bibliographic Details
Main Authors:	Chan, Soon Sze., Soo, Angelia Wan Chew., Ho, Michelle Weng Yan.
Other Authors:	Teo, Jack Cheng Chuah
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/8750
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8750
record_format	dspace
spelling	sg-ntu-dr.10356-87502023-05-19T06:16:16Z What working women want: the effectiveness of advertising targetted at the working women's car and PDA markets. Chan, Soon Sze. Soo, Angelia Wan Chew. Ho, Michelle Weng Yan. Teo, Jack Cheng Chuah Nanyang Business School DRNTU::Business::Advertising This report seeks to determine the niche groups in this relatively large market, and how to target them. Through the undertaking of a research survey, we seek to uncover the features that will actually induce women into making a purchase of cars or PDAs. 2008-09-24T07:24:36Z 2008-09-24T07:24:36Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8750 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Chan, Soon Sze. Soo, Angelia Wan Chew. Ho, Michelle Weng Yan. What working women want: the effectiveness of advertising targetted at the working women's car and PDA markets.
description	This report seeks to determine the niche groups in this relatively large market, and how to target them. Through the undertaking of a research survey, we seek to uncover the features that will actually induce women into making a purchase of cars or PDAs.
author2	Teo, Jack Cheng Chuah
author_facet	Teo, Jack Cheng Chuah Chan, Soon Sze. Soo, Angelia Wan Chew. Ho, Michelle Weng Yan.
format	Final Year Project
author	Chan, Soon Sze. Soo, Angelia Wan Chew. Ho, Michelle Weng Yan.
author_sort	Chan, Soon Sze.
title	What working women want: the effectiveness of advertising targetted at the working women's car and PDA markets.
title_short	What working women want: the effectiveness of advertising targetted at the working women's car and PDA markets.
title_full	What working women want: the effectiveness of advertising targetted at the working women's car and PDA markets.
title_fullStr	What working women want: the effectiveness of advertising targetted at the working women's car and PDA markets.
title_full_unstemmed	What working women want: the effectiveness of advertising targetted at the working women's car and PDA markets.
title_sort	what working women want: the effectiveness of advertising targetted at the working women's car and pda markets.
publishDate	2008
url	http://hdl.handle.net/10356/8750
_version_	1770564271270264832

What working women want: the effectiveness of advertising targetted at the working women's car and PDA markets.

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