Speed-to-market strategy : an analysis of its impact on consumers.

This paper studies the relationship between the adoption of speed-to-market strategy and brand equity and determines if the strategy is necessary in view of the amount of users’ dissatisfaction with current products. It also assesses whether in fastening the speed to market, consumers would perceive...

Full description

Saved in:

Bibliographic Details
Main Authors:	Chng, Suying., Goh, Hui Li., Teo, Wan Yee.
Other Authors:	Xia, Yang
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/8758
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8758
record_format	dspace
spelling	sg-ntu-dr.10356-87582023-05-19T06:16:18Z Speed-to-market strategy : an analysis of its impact on consumers. Chng, Suying. Goh, Hui Li. Teo, Wan Yee. Xia, Yang Nanyang Business School DRNTU::Business::Marketing This paper studies the relationship between the adoption of speed-to-market strategy and brand equity and determines if the strategy is necessary in view of the amount of users’ dissatisfaction with current products. It also assesses whether in fastening the speed to market, consumers would perceive product quality to be compromised or maintained. 2008-09-24T07:24:41Z 2008-09-24T07:24:41Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8758 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Chng, Suying. Goh, Hui Li. Teo, Wan Yee. Speed-to-market strategy : an analysis of its impact on consumers.
description	This paper studies the relationship between the adoption of speed-to-market strategy and brand equity and determines if the strategy is necessary in view of the amount of users’ dissatisfaction with current products. It also assesses whether in fastening the speed to market, consumers would perceive product quality to be compromised or maintained.
author2	Xia, Yang
author_facet	Xia, Yang Chng, Suying. Goh, Hui Li. Teo, Wan Yee.
format	Final Year Project
author	Chng, Suying. Goh, Hui Li. Teo, Wan Yee.
author_sort	Chng, Suying.
title	Speed-to-market strategy : an analysis of its impact on consumers.
title_short	Speed-to-market strategy : an analysis of its impact on consumers.
title_full	Speed-to-market strategy : an analysis of its impact on consumers.
title_fullStr	Speed-to-market strategy : an analysis of its impact on consumers.
title_full_unstemmed	Speed-to-market strategy : an analysis of its impact on consumers.
title_sort	speed-to-market strategy : an analysis of its impact on consumers.
publishDate	2008
url	http://hdl.handle.net/10356/8758
_version_	1770566201389350912

Speed-to-market strategy : an analysis of its impact on consumers.

Similar Items