Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers.

Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers.

Our project discusses about the marketing strategies of PwC. We looked into the five Ps of marketing, namely, product, price, promotion, place and people and see how PwC incorporate them into a marketing programme. In addition, we also assess the effectiveness of PwC's marketing strategies from...

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Bibliographic Details
Main Authors: Ng, Tze Ing., Peh, Cheng Hoon., Teo, Mei Ling.
Other Authors: Tay, Joanne Siok Wan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
DRNTU::Business::Accounting::Accountants::Careers and profession
Online Access:http://hdl.handle.net/10356/8777
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Institution: Nanyang Technological University
Description
Summary:Our project discusses about the marketing strategies of PwC. We looked into the five Ps of marketing, namely, product, price, promotion, place and people and see how PwC incorporate them into a marketing programme. In addition, we also assess the effectiveness of PwC's marketing strategies from the clients' perspectives.

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