Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers.

• Main Authors: Ng, Tze Ing., Peh, Cheng Hoon., Teo, Mei Ling.
• Other Authors: Tay, Joanne Siok Wan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing; DRNTU::Business::Accounting::Accountants::Careers and profession
• Online Access: http://hdl.handle.net/10356/8777
• Institution: Nanyang Technological University

Our project discusses about the marketing strategies of PwC. We looked into the five Ps of marketing, namely, product, price, promotion, place and people and see how PwC incorporate them into a marketing programme. In addition, we also assess the effectiveness of PwC's marketing strategies from...