Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers.

Our project discusses about the marketing strategies of PwC. We looked into the five Ps of marketing, namely, product, price, promotion, place and people and see how PwC incorporate them into a marketing programme. In addition, we also assess the effectiveness of PwC's marketing strategies from...

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Bibliographic Details
Main Authors:	Ng, Tze Ing., Peh, Cheng Hoon., Teo, Mei Ling.
Other Authors:	Tay, Joanne Siok Wan
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing DRNTU::Business::Accounting::Accountants::Careers and profession
Online Access:	http://hdl.handle.net/10356/8777
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-87772023-05-19T03:30:04Z Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers. Ng, Tze Ing. Peh, Cheng Hoon. Teo, Mei Ling. Tay, Joanne Siok Wan Nanyang Business School DRNTU::Business::Marketing DRNTU::Business::Accounting::Accountants::Careers and profession Our project discusses about the marketing strategies of PwC. We looked into the five Ps of marketing, namely, product, price, promotion, place and people and see how PwC incorporate them into a marketing programme. In addition, we also assess the effectiveness of PwC's marketing strategies from the clients' perspectives. 2008-09-24T07:24:54Z 2008-09-24T07:24:54Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/8777 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing DRNTU::Business::Accounting::Accountants::Careers and profession
spellingShingle	DRNTU::Business::Marketing DRNTU::Business::Accounting::Accountants::Careers and profession Ng, Tze Ing. Peh, Cheng Hoon. Teo, Mei Ling. Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers.
description	Our project discusses about the marketing strategies of PwC. We looked into the five Ps of marketing, namely, product, price, promotion, place and people and see how PwC incorporate them into a marketing programme. In addition, we also assess the effectiveness of PwC's marketing strategies from the clients' perspectives.
author2	Tay, Joanne Siok Wan
author_facet	Tay, Joanne Siok Wan Ng, Tze Ing. Peh, Cheng Hoon. Teo, Mei Ling.
format	Final Year Project
author	Ng, Tze Ing. Peh, Cheng Hoon. Teo, Mei Ling.
author_sort	Ng, Tze Ing.
title	Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers.
title_short	Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers.
title_full	Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers.
title_fullStr	Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers.
title_full_unstemmed	Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers.
title_sort	marketing strategies of cpa firms in singapore : a case study on pricewaterhousecoopers.
publishDate	2008
url	http://hdl.handle.net/10356/8777
_version_	1770566430409883648

Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers.

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