Key factors affecting customers' perception of customer education : an exploratory study in an Asian society

This research strives to identify the variables that affect willingness of respondents to participate in customer education (C.E.) programs organised by the companies. A survey was conducted and an analysis on how Nokia provides C.E. was included to serve as a benchmark for other mobile phones manuf...

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Bibliographic Details
Main Authors:	Ang, Siok Hoon, Hong, Yueying, Toh, Cheia Chue
Other Authors:	Xia, Yang
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Consumer education
Online Access:	http://hdl.handle.net/10356/8867
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8867
record_format	dspace
spelling	sg-ntu-dr.10356-88672023-05-19T06:16:18Z Key factors affecting customers' perception of customer education : an exploratory study in an Asian society Ang, Siok Hoon Hong, Yueying Toh, Cheia Chue Xia, Yang Nanyang Business School DRNTU::Business::Advertising::Consumer education This research strives to identify the variables that affect willingness of respondents to participate in customer education (C.E.) programs organised by the companies. A survey was conducted and an analysis on how Nokia provides C.E. was included to serve as a benchmark for other mobile phones manufacturers to follow. 2008-09-24T07:26:10Z 2008-09-24T07:26:10Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8867 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Consumer education
spellingShingle	DRNTU::Business::Advertising::Consumer education Ang, Siok Hoon Hong, Yueying Toh, Cheia Chue Key factors affecting customers' perception of customer education : an exploratory study in an Asian society
description	This research strives to identify the variables that affect willingness of respondents to participate in customer education (C.E.) programs organised by the companies. A survey was conducted and an analysis on how Nokia provides C.E. was included to serve as a benchmark for other mobile phones manufacturers to follow.
author2	Xia, Yang
author_facet	Xia, Yang Ang, Siok Hoon Hong, Yueying Toh, Cheia Chue
format	Final Year Project
author	Ang, Siok Hoon Hong, Yueying Toh, Cheia Chue
author_sort	Ang, Siok Hoon
title	Key factors affecting customers' perception of customer education : an exploratory study in an Asian society
title_short	Key factors affecting customers' perception of customer education : an exploratory study in an Asian society
title_full	Key factors affecting customers' perception of customer education : an exploratory study in an Asian society
title_fullStr	Key factors affecting customers' perception of customer education : an exploratory study in an Asian society
title_full_unstemmed	Key factors affecting customers' perception of customer education : an exploratory study in an Asian society
title_sort	key factors affecting customers' perception of customer education : an exploratory study in an asian society
publishDate	2008
url	http://hdl.handle.net/10356/8867
_version_	1770565505535442944

Key factors affecting customers' perception of customer education : an exploratory study in an Asian society

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