Key factors affecting customers' perception of customer education : an exploratory study in an Asian society

• Main Authors: Ang, Siok Hoon, Hong, Yueying, Toh, Cheia Chue
• Other Authors: Xia, Yang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising::Consumer education
• Online Access: http://hdl.handle.net/10356/8867
• Institution: Nanyang Technological University

This research strives to identify the variables that affect willingness of respondents to participate in customer education (C.E.) programs organised by the companies. A survey was conducted and an analysis on how Nokia provides C.E. was included to serve as a benchmark for other mobile phones manuf...