Redefining risk in prospect theory : how goal framing and efficacy difference interact to promote elderly Singaporeans’ influenza vaccination

• المؤلف الرئيسي: Luo, Meiyin
• مؤلفون آخرون: May Oo Lwin
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2019
• الموضوعات: DRNTU::Social sciences::Communication::Communication theories and models
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/89316; http://hdl.handle.net/10220/47736

Suboptimal influenza vaccination may increase pandemic risks and add burdens to public healthcare systems. Applications of goal framing to the vaccine advocacy have captured mixed findings and brought challenges to its rationale – prospect theory. Given debates on the concept explications of risk in...