Redefining risk in prospect theory : how goal framing and efficacy difference interact to promote elderly Singaporeans’ influenza vaccination

• Main Author: Luo, Meiyin
• Other Authors: May Oo Lwin
• Format: Theses and Dissertations
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models
• Online Access: https://hdl.handle.net/10356/89316; http://hdl.handle.net/10220/47736
• Institution: Nanyang Technological University

Suboptimal influenza vaccination may increase pandemic risks and add burdens to public healthcare systems. Applications of goal framing to the vaccine advocacy have captured mixed findings and brought challenges to its rationale – prospect theory. Given debates on the concept explications of risk in...