Redefining risk in prospect theory : how goal framing and efficacy difference interact to promote elderly Singaporeans’ influenza vaccination

• 主要作者: Luo, Meiyin
• 其他作者: May Oo Lwin
• 格式: Theses and Dissertations
• 語言: English
• 出版: 2019
• 主題: DRNTU::Social sciences::Communication::Communication theories and models
• 在線閱讀: https://hdl.handle.net/10356/89316; http://hdl.handle.net/10220/47736
• 機構: Nanyang Technological University

Suboptimal influenza vaccination may increase pandemic risks and add burdens to public healthcare systems. Applications of goal framing to the vaccine advocacy have captured mixed findings and brought challenges to its rationale – prospect theory. Given debates on the concept explications of risk in...