The role of typeface curvilinearity on taste expectations and perception

• المؤلفون الرئيسيون: Velasco, Carlos, Hyndman, Sarah, Spence, Charles
• مؤلفون آخرون: Nanyang Business School
• التنسيق: مقال
• اللغة: English
• منشور في: 2018
• الموضوعات: Crossmodal Correspondences; Typeface
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/89351; http://hdl.handle.net/10220/44905
• المؤسسة: Nanyang Technological University

People associate specific shape properties with basic taste attributes (such as sweet, bitter, and sour). It has been suggested that more preferred visual aesthetic features are matched to sweetness whereas less-preferred features are matched with tastes such as bitter and sour instead. Given the ra...