Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry.
The research aims to find out the effectiveness of generating loyalty amongst customers through the implementation of Loyalty Programs, particularly across different hotel grades in Singapore by empirically analyzing ten possible paradoxes. Analysis on whether individual hotel grade hotels should...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8973 |
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| Institution: | Nanyang Technological University |
| Summary: | The research aims to find out the effectiveness of generating loyalty amongst customers through the implementation of Loyalty Programs, particularly across different hotel grades in Singapore by empirically analyzing ten possible paradoxes. Analysis on whether individual hotel grade hotels should invest in loyalty programs will then be evaluated. |
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