Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry.

• Main Authors: Guo, Meixi., Lim, Gladys Gu Yan., Tan, Siew Teng.
• Other Authors: Xia, Yang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/8973
• Institution: Nanyang Technological University

The research aims to find out the effectiveness of generating loyalty amongst customers through the implementation of Loyalty Programs, particularly across different hotel grades in Singapore by empirically analyzing ten possible paradoxes. Analysis on whether individual hotel grade hotels should...