Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry.

Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry.

The research aims to find out the effectiveness of generating loyalty amongst customers through the implementation of Loyalty Programs, particularly across different hotel grades in Singapore by empirically analyzing ten possible paradoxes. Analysis on whether individual hotel grade hotels should...

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Main Authors: Guo, Meixi., Lim, Gladys Gu Yan., Tan, Siew Teng.
Other Authors: Xia, Yang
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Industries and labor
Online Access:http://hdl.handle.net/10356/8973
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8973
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spelling sg-ntu-dr.10356-89732023-05-19T05:41:35Z Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry. Guo, Meixi. Lim, Gladys Gu Yan. Tan, Siew Teng. Xia, Yang Nanyang Business School DRNTU::Business::Industries and labor The research aims to find out the effectiveness of generating loyalty amongst customers through the implementation of Loyalty Programs, particularly across different hotel grades in Singapore by empirically analyzing ten possible paradoxes. Analysis on whether individual hotel grade hotels should invest in loyalty programs will then be evaluated. 2008-09-24T07:27:16Z 2008-09-24T07:27:16Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8973 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Guo, Meixi.
Lim, Gladys Gu Yan.
Tan, Siew Teng.
Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry.
description The research aims to find out the effectiveness of generating loyalty amongst customers through the implementation of Loyalty Programs, particularly across different hotel grades in Singapore by empirically analyzing ten possible paradoxes. Analysis on whether individual hotel grade hotels should invest in loyalty programs will then be evaluated.
author2 Xia, Yang
author_facet Xia, Yang
Guo, Meixi.
Lim, Gladys Gu Yan.
Tan, Siew Teng.
format Final Year Project
author Guo, Meixi.
Lim, Gladys Gu Yan.
Tan, Siew Teng.
author_sort Guo, Meixi.
title Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry.
title_short Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry.
title_full Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry.
title_fullStr Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry.
title_full_unstemmed Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry.
title_sort empirical analysis on the paradoxes of loyalty programs in the singapore hotel industry.
publishDate 2008
url http://hdl.handle.net/10356/8973
_version_ 1770567198642798592

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