The use of Social Networking Sites (SNSs) in health communication campaigns : review and recommendations

• Main Authors: Shi, Jingyuan, Poorisat, Thanomwong, Salmon, Charles Thomas
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2019
• Subjects: Social Networking Sites; DRNTU::Social sciences::Mass media; Health Communication
• Online Access: https://hdl.handle.net/10356/90297; http://hdl.handle.net/10220/48479
• Institution: Nanyang Technological University

The past decade has witnessed a rapid increase in the use of Social Networking Sites (SNSs) in health communication campaigns seeking to achieve an ambitious range of health-related impacts. This article provides a review of 40 studies and research protocols, with a focus on two key factors that dif...