Positive and negative impact of word-of-mouth in the travel agency industry in Singapore.

Positive and negative impact of word-of-mouth in the travel agency industry in Singapore.

This project explores the Word-of-Mouth behaviour in the travel agency industry in Singapore. It also looks into the number of repeat/lost customers and potential gain/lost customers.

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Bibliographic Details
Main Authors: Chew, Pei Yin., Chong, Yae Yu., Lim, Yanzhen.
Other Authors: Lee, Pui Mun
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Industries and labor
Online Access:http://hdl.handle.net/10356/9047
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9047
record_format dspace
spelling sg-ntu-dr.10356-90472023-05-19T06:09:04Z Positive and negative impact of word-of-mouth in the travel agency industry in Singapore. Chew, Pei Yin. Chong, Yae Yu. Lim, Yanzhen. Lee, Pui Mun Nanyang Business School DRNTU::Business::Industries and labor This project explores the Word-of-Mouth behaviour in the travel agency industry in Singapore. It also looks into the number of repeat/lost customers and potential gain/lost customers. 2008-09-24T07:28:01Z 2008-09-24T07:28:01Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9047 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Chew, Pei Yin.
Chong, Yae Yu.
Lim, Yanzhen.
Positive and negative impact of word-of-mouth in the travel agency industry in Singapore.
description This project explores the Word-of-Mouth behaviour in the travel agency industry in Singapore. It also looks into the number of repeat/lost customers and potential gain/lost customers.
author2 Lee, Pui Mun
author_facet Lee, Pui Mun
Chew, Pei Yin.
Chong, Yae Yu.
Lim, Yanzhen.
format Final Year Project
author Chew, Pei Yin.
Chong, Yae Yu.
Lim, Yanzhen.
author_sort Chew, Pei Yin.
title Positive and negative impact of word-of-mouth in the travel agency industry in Singapore.
title_short Positive and negative impact of word-of-mouth in the travel agency industry in Singapore.
title_full Positive and negative impact of word-of-mouth in the travel agency industry in Singapore.
title_fullStr Positive and negative impact of word-of-mouth in the travel agency industry in Singapore.
title_full_unstemmed Positive and negative impact of word-of-mouth in the travel agency industry in Singapore.
title_sort positive and negative impact of word-of-mouth in the travel agency industry in singapore.
publishDate 2008
url http://hdl.handle.net/10356/9047
_version_ 1770565641832497152

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