Positive and negative impact of word-of-mouth in the travel agency industry in Singapore.
This project explores the Word-of-Mouth behaviour in the travel agency industry in Singapore. It also looks into the number of repeat/lost customers and potential gain/lost customers.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9047 |
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| Institution: | Nanyang Technological University |