Positive and negative impact of word-of-mouth in the travel agency industry in Singapore.
This project explores the Word-of-Mouth behaviour in the travel agency industry in Singapore. It also looks into the number of repeat/lost customers and potential gain/lost customers.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/9047 |
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| 機構: | Nanyang Technological University |