Exploratory study of full-service restaurant industry in Singapore from retail perspective

The primary purpose of this study is to explore the full-service restaurant industry in Singapore by analyzing the retail strategies adopted by the restaurateurs in the face of intense competition in a dynamic business environment.

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Bibliographic Details
Main Authors: Pang, Kok Chiang, Seow, Peter Keng Soon, Tan, Pay Ling
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9097
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9097
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spelling sg-ntu-dr.10356-90972023-05-19T06:24:05Z Exploratory study of full-service restaurant industry in Singapore from retail perspective Pang, Kok Chiang Seow, Peter Keng Soon Tan, Pay Ling Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing The primary purpose of this study is to explore the full-service restaurant industry in Singapore by analyzing the retail strategies adopted by the restaurateurs in the face of intense competition in a dynamic business environment. 2008-09-24T07:28:34Z 2008-09-24T07:28:34Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9097 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Pang, Kok Chiang
Seow, Peter Keng Soon
Tan, Pay Ling
Exploratory study of full-service restaurant industry in Singapore from retail perspective
description The primary purpose of this study is to explore the full-service restaurant industry in Singapore by analyzing the retail strategies adopted by the restaurateurs in the face of intense competition in a dynamic business environment.
author2 Low, Peter Issac Siow Siam
author_facet Low, Peter Issac Siow Siam
Pang, Kok Chiang
Seow, Peter Keng Soon
Tan, Pay Ling
format Final Year Project
author Pang, Kok Chiang
Seow, Peter Keng Soon
Tan, Pay Ling
author_sort Pang, Kok Chiang
title Exploratory study of full-service restaurant industry in Singapore from retail perspective
title_short Exploratory study of full-service restaurant industry in Singapore from retail perspective
title_full Exploratory study of full-service restaurant industry in Singapore from retail perspective
title_fullStr Exploratory study of full-service restaurant industry in Singapore from retail perspective
title_full_unstemmed Exploratory study of full-service restaurant industry in Singapore from retail perspective
title_sort exploratory study of full-service restaurant industry in singapore from retail perspective
publishDate 2008
url http://hdl.handle.net/10356/9097
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