Exploratory study of full-service restaurant industry in Singapore from retail perspective
The primary purpose of this study is to explore the full-service restaurant industry in Singapore by analyzing the retail strategies adopted by the restaurateurs in the face of intense competition in a dynamic business environment.
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Format: | Final Year Project |
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2008
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Online Access: | http://hdl.handle.net/10356/9097 |
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sg-ntu-dr.10356-90972023-05-19T06:24:05Z Exploratory study of full-service restaurant industry in Singapore from retail perspective Pang, Kok Chiang Seow, Peter Keng Soon Tan, Pay Ling Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing The primary purpose of this study is to explore the full-service restaurant industry in Singapore by analyzing the retail strategies adopted by the restaurateurs in the face of intense competition in a dynamic business environment. 2008-09-24T07:28:34Z 2008-09-24T07:28:34Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9097 Nanyang Technological University application/pdf |
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Nanyang Technological University |
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Singapore Singapore |
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DRNTU::Business::Marketing |
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DRNTU::Business::Marketing Pang, Kok Chiang Seow, Peter Keng Soon Tan, Pay Ling Exploratory study of full-service restaurant industry in Singapore from retail perspective |
description |
The primary purpose of this study is to explore the full-service restaurant industry in Singapore by analyzing the retail strategies adopted by the restaurateurs in the face of intense competition in a dynamic business environment. |
author2 |
Low, Peter Issac Siow Siam |
author_facet |
Low, Peter Issac Siow Siam Pang, Kok Chiang Seow, Peter Keng Soon Tan, Pay Ling |
format |
Final Year Project |
author |
Pang, Kok Chiang Seow, Peter Keng Soon Tan, Pay Ling |
author_sort |
Pang, Kok Chiang |
title |
Exploratory study of full-service restaurant industry in Singapore from retail perspective |
title_short |
Exploratory study of full-service restaurant industry in Singapore from retail perspective |
title_full |
Exploratory study of full-service restaurant industry in Singapore from retail perspective |
title_fullStr |
Exploratory study of full-service restaurant industry in Singapore from retail perspective |
title_full_unstemmed |
Exploratory study of full-service restaurant industry in Singapore from retail perspective |
title_sort |
exploratory study of full-service restaurant industry in singapore from retail perspective |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/9097 |
_version_ |
1770565812314177536 |