Exploratory study of full-service restaurant industry in Singapore from retail perspective
The primary purpose of this study is to explore the full-service restaurant industry in Singapore by analyzing the retail strategies adopted by the restaurateurs in the face of intense competition in a dynamic business environment.
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Main Authors: | Pang, Kok Chiang, Seow, Peter Keng Soon, Tan, Pay Ling |
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Other Authors: | Low, Peter Issac Siow Siam |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9097 |
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Institution: | Nanyang Technological University |
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