Exploratory study of full-service restaurant industry in Singapore from retail perspective

• Main Authors: Pang, Kok Chiang, Seow, Peter Keng Soon, Tan, Pay Ling
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/9097
• Institution: Nanyang Technological University

The primary purpose of this study is to explore the full-service restaurant industry in Singapore by analyzing the retail strategies adopted by the restaurateurs in the face of intense competition in a dynamic business environment.