Skepticism in advertising.

Examine the factors that have an impact on consumer skepticism towards advertising.

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Bibliographic Details
Main Authors:	Lim, Shu Ying., Dua, Sheryl Poh Teng., Ng, Xue Li.
Other Authors:	Sangwan, Sunanda
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/9195
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9195
record_format	dspace
spelling	sg-ntu-dr.10356-91952023-05-19T05:41:34Z Skepticism in advertising. Lim, Shu Ying. Dua, Sheryl Poh Teng. Ng, Xue Li. Sangwan, Sunanda Nanyang Business School DRNTU::Business::Advertising Examine the factors that have an impact on consumer skepticism towards advertising. 2008-09-24T07:29:36Z 2008-09-24T07:29:36Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9195 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Lim, Shu Ying. Dua, Sheryl Poh Teng. Ng, Xue Li. Skepticism in advertising.
description	Examine the factors that have an impact on consumer skepticism towards advertising.
author2	Sangwan, Sunanda
author_facet	Sangwan, Sunanda Lim, Shu Ying. Dua, Sheryl Poh Teng. Ng, Xue Li.
format	Final Year Project
author	Lim, Shu Ying. Dua, Sheryl Poh Teng. Ng, Xue Li.
author_sort	Lim, Shu Ying.
title	Skepticism in advertising.
title_short	Skepticism in advertising.
title_full	Skepticism in advertising.
title_fullStr	Skepticism in advertising.
title_full_unstemmed	Skepticism in advertising.
title_sort	skepticism in advertising.
publishDate	2008
url	http://hdl.handle.net/10356/9195
_version_	1770567435563302912

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