A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour.

• المؤلفون الرئيسيون: Tan, Chor Howe., Tan, Kevin Hoe Heng., Loh, Ling Ling.
• مؤلفون آخرون: Chung, Cindy Mann Yien
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9206
• المؤسسة: Nanyang Technological University

The analysing and understanding of word-of-mouth communication and its contents. The study will look at the relationship of the WOM given in different positive and negative product or service experiences. An area of WOM that is relatively unexplored by WOM researchers – that of nonverbal behaviour c...