How the letters X and Z affect the desirability of a brand name.
This study examines the effect of using the letters X and Z as the beginning letter of brand names, with insights for brand managers when determining the most suitiable letter to convey the desired image of the product.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9208 |
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| Institution: | Nanyang Technological University |
| Summary: | This study examines the effect of using the letters X and Z as the beginning letter of brand names, with insights for brand managers when determining the most suitiable letter to convey the desired image of the product. |
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