How the letters X and Z affect the desirability of a brand name.

This study examines the effect of using the letters X and Z as the beginning letter of brand names, with insights for brand managers when determining the most suitiable letter to convey the desired image of the product.

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Bibliographic Details
Main Authors:	Chen, Shiyun., Tan, Ming Hui., Yaw, Jennifer Shieh Yeen.
Other Authors:	Lam, Shun Yin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Product management
Online Access:	http://hdl.handle.net/10356/9208
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9208
record_format	dspace
spelling	sg-ntu-dr.10356-92082023-05-19T06:24:04Z How the letters X and Z affect the desirability of a brand name. Chen, Shiyun. Tan, Ming Hui. Yaw, Jennifer Shieh Yeen. Lam, Shun Yin Nanyang Business School DRNTU::Business::Marketing::Product management This study examines the effect of using the letters X and Z as the beginning letter of brand names, with insights for brand managers when determining the most suitiable letter to convey the desired image of the product. 2008-09-24T07:29:43Z 2008-09-24T07:29:43Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9208 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Product management
spellingShingle	DRNTU::Business::Marketing::Product management Chen, Shiyun. Tan, Ming Hui. Yaw, Jennifer Shieh Yeen. How the letters X and Z affect the desirability of a brand name.
description	This study examines the effect of using the letters X and Z as the beginning letter of brand names, with insights for brand managers when determining the most suitiable letter to convey the desired image of the product.
author2	Lam, Shun Yin
author_facet	Lam, Shun Yin Chen, Shiyun. Tan, Ming Hui. Yaw, Jennifer Shieh Yeen.
format	Final Year Project
author	Chen, Shiyun. Tan, Ming Hui. Yaw, Jennifer Shieh Yeen.
author_sort	Chen, Shiyun.
title	How the letters X and Z affect the desirability of a brand name.
title_short	How the letters X and Z affect the desirability of a brand name.
title_full	How the letters X and Z affect the desirability of a brand name.
title_fullStr	How the letters X and Z affect the desirability of a brand name.
title_full_unstemmed	How the letters X and Z affect the desirability of a brand name.
title_sort	how the letters x and z affect the desirability of a brand name.
publishDate	2008
url	http://hdl.handle.net/10356/9208
_version_	1770565211260977152

How the letters X and Z affect the desirability of a brand name.

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