How the letters X and Z affect the desirability of a brand name.
This study examines the effect of using the letters X and Z as the beginning letter of brand names, with insights for brand managers when determining the most suitiable letter to convey the desired image of the product.
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Main Authors: | Chen, Shiyun., Tan, Ming Hui., Yaw, Jennifer Shieh Yeen. |
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Other Authors: | Lam, Shun Yin |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9208 |
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Institution: | Nanyang Technological University |
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