Asian budget airlines : future directions & prospects

• Main Authors: Ang, Zhu Rui, Ng, How Xiang, Yeow, Soo Yong
• Other Authors: McGovern, Ian
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/9236
• Institution: Nanyang Technological University

The purpose of this report is to try to find a successful model for a budget airline in the Asia-Pacific region and subsequently, from looking at how the industry is going to develop in the future, devise possible strategies and recommendations for the players to adopt in lieu of the impending chang...