Exploratory study of multiple banking.
Our study sets out to determine the reasons why consumers engage in such relationships and we seek to find out in what ways a main bank is perceived to be superior or inferior to a subsidiary bank.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9245 |
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| Institution: | Nanyang Technological University |
| Summary: | Our study sets out to determine the reasons why consumers engage in such relationships and we seek to find out in what ways a main bank is perceived to be superior or inferior to a subsidiary bank. |
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