Exploratory study of multiple banking.

• Main Authors: Lee, Wen Ching., Lim, Wei Chien., Soh, Audrey Fang Yeow.
• Other Authors: Gerrard, Philip
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance
• Online Access: http://hdl.handle.net/10356/9245
• Institution: Nanyang Technological University

Our study sets out to determine the reasons why consumers engage in such relationships and we seek to find out in what ways a main bank is perceived to be superior or inferior to a subsidiary bank.