How to promote organic food better in Singapore.

How to promote organic food better in Singapore.

This research seeks to find out about the various promotional methods that can be used to promote organic food better in Singapore. It aims to identify consumers’ attitudes towards different promotional methods such as the different types of information on organic food used during promotion and the...

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Bibliographic Details
Main Authors: Chen, Eunice Yijun., Hazlinda Mohd Nuron., Seah, Ailing.
Other Authors: Sivakumaran, Bharadhwaj
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/9247
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9247
record_format dspace
spelling sg-ntu-dr.10356-92472023-05-19T06:24:06Z How to promote organic food better in Singapore. Chen, Eunice Yijun. Hazlinda Mohd Nuron. Seah, Ailing. Sivakumaran, Bharadhwaj Nanyang Business School DRNTU::Business::Marketing This research seeks to find out about the various promotional methods that can be used to promote organic food better in Singapore. It aims to identify consumers’ attitudes towards different promotional methods such as the different types of information on organic food used during promotion and the store image of the supermarkets where organic foods can be promoted in. 2008-09-24T07:30:08Z 2008-09-24T07:30:08Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9247 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Chen, Eunice Yijun.
Hazlinda Mohd Nuron.
Seah, Ailing.
How to promote organic food better in Singapore.
description This research seeks to find out about the various promotional methods that can be used to promote organic food better in Singapore. It aims to identify consumers’ attitudes towards different promotional methods such as the different types of information on organic food used during promotion and the store image of the supermarkets where organic foods can be promoted in.
author2 Sivakumaran, Bharadhwaj
author_facet Sivakumaran, Bharadhwaj
Chen, Eunice Yijun.
Hazlinda Mohd Nuron.
Seah, Ailing.
format Final Year Project
author Chen, Eunice Yijun.
Hazlinda Mohd Nuron.
Seah, Ailing.
author_sort Chen, Eunice Yijun.
title How to promote organic food better in Singapore.
title_short How to promote organic food better in Singapore.
title_full How to promote organic food better in Singapore.
title_fullStr How to promote organic food better in Singapore.
title_full_unstemmed How to promote organic food better in Singapore.
title_sort how to promote organic food better in singapore.
publishDate 2008
url http://hdl.handle.net/10356/9247
_version_ 1770567653632507904

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