How to promote organic food better in Singapore.

• Main Authors: Chen, Eunice Yijun., Hazlinda Mohd Nuron., Seah, Ailing.
• Other Authors: Sivakumaran, Bharadhwaj
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/9247
• Institution: Nanyang Technological University

This research seeks to find out about the various promotional methods that can be used to promote organic food better in Singapore. It aims to identify consumers’ attitudes towards different promotional methods such as the different types of information on organic food used during promotion and the...