Mapping Better Business Strategies with GIS (Geographic Information Systems)
McDonald’s in Japan uses GIS (Geographic Information Systems) to help identify promising new store sites by overlaying demographic information on maps. The value of location as a business measure is fast becoming an important consideration for organisations, and GIS is emerging as a powerful locatio...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/309 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1308&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |